What is the book blink about

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what is the book blink about

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way youll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually arent as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of blink: the election of Warren Harding; New Coke; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers arent those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing - filtering the very few factors that matter from an overwhelming number of variables.
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Blink: The Power of Thinking Without Thinking

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Malcolm Gladwell

Blink Summary

Malcolm Gladwell, editor. Blink: The Power of Thinking without Thinking. ISBN: Ever caught yourself saying this? You probably then may have to lay your hands on understanding what drives that feeling inside you—a feeling that is completely contradictory to logic or decisions made on the basis of facts.

Read more on Amazon. Our brain is like a computer which processes all the knowledge instantly to give the first impression. But how? Contempt is closely related to disgust, and what disgust and contempt are about is completely rejecting and excluding someone from the community. Gladwell argues that all human beings are innately good at find patterns and reading situations. Thin-slicing allows us to make smart decisions based on little information with minimal deliberation. Guided by experience a person can become expert.


Read in: 4 minutes Favorite quote from the author:. - It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious : mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment , and its pitfalls, such as stereotypes.





  1. Berenguer V. says:

    Love at first sight is one of our most endearing beliefs, but it is a romantic delusion.

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