Importance of audience in communication
Reading Rocks! - Rhetorical Analysis: Why is it important to know and analyze our audience before, during, and after presentation? Showing 1-50 of 168
Know Your Audience When Communicating
The Importance of Audience and Purpose in Technical Communication
Bitzer states that a rhetorical audience must be "mediators of change". Along with this, RCM audiences must have other qualities so as to allow and encourage their fellow peers to learn. Although audiences are not vocally communicating with the speaker, all rhetorical speaking requires active participation by the audience. Body language of the audience can have a large impact on how the speaker delivers their message. Body language can show a speaker how you are feeling about their message, delivery, and audience consideration.
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you're blue in the face, but if your message falls on deaf ears, then you're just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across. One way to ensure that you know your target audience in business communications is to thoroughly research your audience beforehand. This is typically important in business communications in which you may be providing a presentation to a group of people.
Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Identifying the audience through extensive research is often difficult, so audience adaptation often relies on the healthy use of imagination. As with many valuable tools, audience analysis can be used to excess. Adapting a speech to an audience is not the same thing as simply telling an audience what they want to hear. Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation.