Yes 50 secrets from the science of persuasion

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yes 50 secrets from the science of persuasion

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein

Small changes can make a big difference in your powers of persuasion.

What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase peoples responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the worlds most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Published 21.08.2019

Noah Goldstein: "Yes!: 50 Scientifically Proven Ways to Be Persuasive" - Talks at Google

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Gamification is about understanding human motivation and engagement, and therefore a big part of it is psychological and behavioral studies. So on top of the countless tiring hours of playing games to…understand why they are fun, I read the book Titled Yes! I thought it was one of the better books out there written on the topic, so this month I dug it out again and decided to review it another time. Since my blog is primarily about sharing the knowledge I acquire, I have decided to share a chapter-by-chapter takeaway of the book. Below I have tried to summarize the point of each chapter into sentences.

Level up in real life!

Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications. Based on Cialdini's six principles. Noah Goldstein , Robert B. Cialdini , Steve Martin. Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process.

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We did a search for other books with a similar title, and found some results for you that may be helpful. Click on the cover image above to read some pages of this book! Which item of stationary can make your attempts to persuade others significantly more effective? Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another?

2 COMMENTS

  1. Jasmine G. says:

    Excellent and readable.

  2. Theo A. says:

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